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Santa Clara High Technology Law Journal Volume 21 Issue 2Article 32005Publicity Dilution: A Proposal for Protecting Publicity Rights Sarah M. KonskyFollow this and additional works at: http://digitalcommons.law.scu.edu/chtlj
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What is publicity dilution?
Publicity dilution is the process of diminishing the impact or effectiveness of a brand's marketing efforts through excessive exposure or misuse of the brand.
Who is required to file publicity dilution?
Companies or individuals who own a trademark or intellectual property that is being diluted are required to file publicity dilution claims.
How to fill out publicity dilution?
To fill out a publicity dilution claim, one must provide evidence of the misuse or excessive exposure of their trademark or intellectual property, along with any relevant documentation.
What is the purpose of publicity dilution?
The purpose of publicity dilution claims is to protect the value and integrity of a brand or intellectual property. It aims to prevent unauthorized use or misrepresentation that could harm the brand's reputation.
What information must be reported on publicity dilution?
Information such as the trademark or intellectual property being diluted, evidence of the misuse or excessive exposure, and any relevant documentation must be reported on publicity dilution claims.
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