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Creative Copy Course 4Clare Harrison Christine Fleming McIsaacWhile We Wait Brainstorm What resources (existing or easily created downloads, apps, presentations, webinars) can you give your customers
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What is creative copy?
Creative copy is the text or written content used in advertising or marketing materials to persuade a target audience to take a desired action.
Who is required to file creative copy?
Advertisers, marketing agencies, or individuals responsible for creating and distributing advertising content are required to file creative copy.
How to fill out creative copy?
Creative copy should be filled out with information about the product or service being advertised, the target audience, the desired action to be taken, and any legal disclaimers required.
What is the purpose of creative copy?
The purpose of creative copy is to effectively communicate a message to a target audience, generate interest, and ultimately drive action or sales.
What information must be reported on creative copy?
Creative copy must include details about the product or service, any claims made, any disclaimers required by law, contact information, and any other relevant information.
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