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July 2018 California's New Digital Privacy Law: Impact on Business Operations California's landmark digital privacy law enacted less than two weeks ago is the most sweeping consumer data protection
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California's new digital privacy law is the California Consumer Privacy Act (CCPA), which went into effect on January 1, 2020.
Companies that collect personal information from California residents and meet certain criteria outlined in the CCPA are required to comply with the new digital privacy law.
Companies must provide a clear and conspicuous link on their website titled 'Do Not Sell My Personal Information' that allows California residents to opt-out of the sale of their personal information. They must also update their privacy policies to disclose the categories of information collected and how it is used.
The purpose of California's new digital privacy law is to give consumers more control over their personal information and to require companies to be more transparent about their data collection and sharing practices.
Companies must disclose what categories of personal information they collect, the sources of the information, the purpose for collecting it, and whether they sell or share it with third parties.
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