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BRAND STANDARDS & TRADEMARKS STYLE GUIDE 2018TABLE OF CONTENTS Introduction03Print MediaBrand Essence03Brand Colours04Colour UsageBreakdowns and TintsTypographyBusiness CardsLetterheadEnvelopesPromotional

How to fill out brand colours

How to fill out brand colours

1. To fill out brand colours, follow these steps:
2. Determine the primary colour palette for your brand. This usually includes 2-4 main colours that represent your brand identity.
3. Choose the colours that align with your brand's values, personality, and target audience.
4. Create a style guide or brand guidelines document that outlines the specific colours and their usage rules.
5. Use the Pantone or RGB/Hex values to accurately reproduce the colours in all marketing materials, including your website, logos, brochures, etc.
6. Ensure consistency by using the brand colours consistently across all touchpoints to enhance brand recognition and association.

Who needs brand colours?

1. Brand colours are important for any organization or individual who wants to establish a strong and recognizable brand identity. This includes:
2. - Businesses and corporations, whether small or large
3. - Non-profit organizations
4. - Educational institutions
5. - Public figures or influencers
6. - Freelancers and entrepreneurs
7. - Any individual creating personal branding
8. Having consistent brand colours helps create a memorable and cohesive brand presence, increases brand recognition, and fosters trust and loyalty among consumers.

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What is brand colours?

Brand colours refer to the specific colors that are associated with a particular brand or company. These colors are used consistently in all branding materials to create brand recognition.

Who is required to file brand colours?

Any company or organization that has established brand colours and wants to officially document them for branding purposes may be required to file brand colours.

How to fill out brand colours?

Filling out brand colours typically involves documenting the specific color codes, Pantone numbers, or RGB values of the colors that make up the brand's color palette.

What is the purpose of brand colours?

The purpose of brand colours is to create consistency and recognition for a brand. By using the same colors across all branding materials, a brand can establish a strong visual identity.

What information must be reported on brand colours?

The information reported on brand colours may include the specific color codes, Pantone numbers, RGB values, and any guidelines for using the colors in branding materials.