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TARGET YOUR MARKET Federal Procurement Data SystemMelea Grouse Asst. Director Office of Small Business Program 21 Jan 2016US Army Corps of EngineersBUILDING STRONGSession Agenda Defining the Federal
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How to fill out target your market federal

01
Research your target market: Before filling out a Target Your Market Federal (TYMF) form, it is important to thoroughly research and understand your target market. Identify the demographics, preferences, and needs of your potential customers.
02
Determine your goals: Clarify the specific goals you want to achieve by targeting the federal market. This could include increasing sales, expanding business opportunities, or obtaining government contracts.
03
Identify federal agencies and programs: Explore the various federal agencies and programs that align with your business offerings. Determine which agencies are likely to have a need for your products or services.
04
Fill out the TYMF form: The TYMF form typically requires information about your business, capabilities, past performance, references, and certifications. Complete the form accurately and provide supporting documents as requested.
05
Tailor your messaging: Develop a compelling value proposition that highlights how your business can meet the specific needs of federal agencies. Tailor your messaging to resonate with this audience.
06
Research procurement procedures: Familiarize yourself with the procurement procedures followed by federal agencies. Understand how they evaluate vendor proposals and what criteria they use to make purchasing decisions.
07
Attend networking events and conferences: Engage in networking events, conferences, and trade shows that are relevant to your target market. Use these opportunities to connect with federal buyers and decision-makers.
08
Follow up and build relationships: After submitting your TYMF form or participating in procurement processes, make sure to follow up with federal agencies. Build relationships with key contacts and stay informed about upcoming opportunities.
09
Monitor and adapt: Continuously monitor changes in the federal market landscape. Adapt your strategies and tactics as needed to remain competitive and successful in targeting the federal market.

Who needs target your market federal?

01
Businesses seeking government contracts: Companies that want to secure government contracts and expand their business opportunities can benefit from targeting the federal market.
02
Small and disadvantaged businesses: The federal government has initiatives and programs in place to support small and disadvantaged businesses. Targeting the federal market can provide valuable opportunities for growth and success.
03
Companies with products or services aligned with federal needs: Businesses that offer products or services that align with the needs of federal agencies can find success in targeting the federal market. This includes industries such as defense, technology, healthcare, construction, and more.
04
Entrepreneurs and startups: Targeting the federal market can offer new or emerging entrepreneurs and startups a chance to gain credibility, establish relationships, and secure long-term contracts.
05
Businesses looking to diversify their customer base: Companies that aim to diversify their customer base and reduce dependency on specific industries or markets can benefit from targeting the federal market.
06
Businesses looking for stable revenue streams: The federal government is a stable customer with consistent purchasing power. Targeting the federal market can provide businesses with reliable and stable revenue streams.
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