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Visual Identity and Br adding Guide 1200 Jacob Lane v Carmichael, CA 95608 916.482.6060 v jesuithighschool.org Facebook.com/JesuitHighSchool Twitter JesuitHighSac YouTube.com/JesuitHighSacramentoEffective:
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How to fill out br anding guide

01
Start by reviewing your company's mission, values, and goals to understand the overall brand direction.
02
Identify the key elements of your brand, such as logo, colors, typography, and imagery.
03
Create guidelines for using the logo, including size and placement specifications.
04
Define the color palette for your brand and provide specific color codes or Pantone numbers.
05
Specify the approved typography for various types of brand communication.
06
Set guidelines for photography and illustration style, including preferred subjects and image treatments.
07
Outline the tone of voice and messaging guidelines to ensure consistent brand communication.
08
Include examples and case studies to illustrate the desired brand expression.
09
Share your branding guide with relevant stakeholders and ensure proper training on its usage.
10
Regularly update and maintain the branding guide to adapt to changing market trends or brand evolutions.

Who needs br anding guide?

01
Businesses looking to establish a strong and consistent brand identity.
02
Marketing teams responsible for creating brand assets and communications.
03
Designers and creative professionals involved in visual brand representation.
04
Brand managers or brand custodians ensuring brand consistency across different channels.
05
Startups or entrepreneurs looking to create a brand that resonates with their target audience.
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A branding guide is a document that outlines the standards and guidelines for the use of a company's brand identity elements.
Typically, marketing or branding teams within a company are responsible for creating and maintaining a branding guide.
To fill out a branding guide, you need to include information such as logo usage, color palette, typography, and other brand elements.
The purpose of a branding guide is to ensure consistency and coherence in how a brand is represented across different platforms and mediums.
Information such as logo variations, color codes, font choices, brand voice guidelines, and imagery rules should be included in a branding guide.
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