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YNWERSITV OF N M ?*I'm m Joseph Influence of Competitive Advertising On Consumers Choice of Toothpaste Brands: A study of Toothpaste Manufacturers in Nairobi. By: Again Rosemary Owing D/61/P/8765/2001A
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Competitive advertising is when a company directly compares its product or service to another competitor's product or service in its marketing campaigns to show its superiority.
Any company or individual engaging in competitive advertising is required to file a report on their advertising activities.
The influence of competitive advertising can be filled out by providing details on the specific advertising campaigns, comparisons made, and the impact on the market.
The purpose of influence of competitive advertising is to ensure transparency in marketing practices and prevent false or misleading claims.
The report on influence of competitive advertising must include details on the advertising campaigns, comparisons made, and any complaints received.
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