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Understanding the Customer Journey to Design Better Transit Stations Ian Griffiths, Senior Planner BART Revolution 2018BART OverviewBART Station Experience Design Guidelines2Building off of a Rich
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Identify the different stages of the customer journey, such as awareness, consideration, purchase, and post-purchase.
02
Create a questionnaire or survey that asks targeted questions related to each stage of the journey.
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Start by collecting basic demographic information such as age, gender, and location.
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Ask questions to understand how customers become aware of your product or service.
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Dive deeper into their consideration process by asking about their research methods and decision-making factors.
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Inquire about the actual purchase experience, including any challenges or barriers they faced.
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Lastly, gather feedback on their post-purchase experience, such as satisfaction level and likelihood of recommendation.
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Analyze the data collected to identify patterns and key insights about the customer journey.
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Use these insights to improve your marketing strategies, communication tactics, and overall customer experience.

Who needs understanding form customer journey?

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Businesses and organizations that want to understand and improve their customer journey.
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Customer support teams interested in enhancing the post-purchase experience.
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Companies that want to stay competitive by providing a seamless and satisfying customer journey.
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Understanding form customer journey is a document that outlines the various touchpoints and interactions a customer has with a company from initial contact to final purchase.
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The understanding form customer journey can be filled out by collecting data on customer interactions, mapping out touchpoints, and analyzing the customer's journey.
The purpose of understanding form customer journey is to gain insights into the customer's experience, identify pain points, and improve the overall customer journey.
The understanding form customer journey should include details about customer touchpoints, interactions, behaviors, and feedback.
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