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EFFECTIVE SPECIFICATION SELLING Becoming a Trusted SupplierOVERVIEW Gone are the days of features and benefits selling to design specifiers, it's not enough to get you over the line in this competitive
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How to fill out effective specification selling

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How to fill out effective specification selling

01
Identify the target audience for your product or service.
02
Research and understand the needs and pain points of your target audience.
03
Clearly define the features, benefits, and USP (Unique Selling Proposition) of your product or service.
04
Develop a clear and concise specification document that highlights the key information about your product or service.
05
Use language that is easy for the target audience to understand and avoid jargon or technical terms unless necessary.
06
Include visuals such as diagrams, charts, or images to enhance the understanding of the specifications.
07
Ensure that the specification document is well-structured and organized, with headings, subheadings, and bullet points.
08
Provide examples or case studies to demonstrate how the product or service can solve the target audience's problems.
09
Consider incorporating feedback or input from the target audience during the specification writing process.
10
Regularly review and update the specification document to reflect any changes or updates to the product or service.

Who needs effective specification selling?

01
Effective specification selling is beneficial for businesses or individuals involved in selling complex or customizable products or services.
02
Manufacturers, distributors, and suppliers who want to communicate the unique features and capabilities of their products would benefit from effective specification selling.
03
Architects, engineers, and contractors who need to provide detailed specifications for construction projects can benefit from this approach.
04
Companies that offer software solutions or IT services with specific requirements can also benefit from using effective specification selling.
05
Any business or individual looking to differentiate their product or service in the market and attract the right customers can benefit from effective specification selling.
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Effective specification selling is a strategy used to focus on the specific attributes and benefits of a product or service in order to meet the needs and requirements of potential customers.
Sales and marketing professionals are typically required to file effective specification selling.
Effective specification selling can be filled out by identifying the key features and advantages of a product or service, and tailoring the presentation to address the specific needs of the customer.
The purpose of effective specification selling is to increase sales by demonstrating how a product or service meets the requirements and preferences of potential customers.
Information such as product specifications, benefits, pricing, and competitive advantages must be reported on effective specification selling.
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