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Expo! Expo! IAE Es Annual Meeting & Exhibition 2011 EVENT AUDIT DATES OF EVENT: Conference: Exhibits:December 6 8, 2011 December 7, 2011LOCATION:Las Vegas, EVENT PRODUCER/MANAGER: Company Name: Address:
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To fill out average non-qualified circulation, follow these steps:
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Gather all the necessary information about the publication's circulation.
03
Determine the number of copies that are distributed outside of qualified sources such as paid subscriptions or verified circulation.
04
Calculate the average non-qualified circulation by dividing the total number of non-qualified copies distributed by the number of reporting periods.
05
Report the average non-qualified circulation in the designated section of the circulation statement or audit report.
06
Ensure that the calculations and reporting comply with industry standards and guidelines.
07
Review the completed form for accuracy and submit it to the appropriate organization for verification or publication.

Who needs average non-qualified circulation?

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Average non-qualified circulation is required by advertising agencies, media buyers, and marketers to assess the reach and effectiveness of a publication's distribution. It helps them understand the proportion of copies that are not distributed through qualified channels and the potential impact on advertising exposure.
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Average non-qualified circulation refers to the total number of copies of a publication that are distributed for free or at a significantly reduced price, excluding copies that are distributed to qualified subscribers.
Publishers of periodicals or newspapers are required to file average non-qualified circulation if they distribute free or reduced-price copies of their publication.
Average non-qualified circulation can be filled out by submitting a report that includes details of the total number of free or discounted copies distributed within a specified period.
The purpose of average non-qualified circulation is to provide transparency and accuracy in reporting the actual distribution of publications to advertisers and readers.
Publishers must report the total number of free or discounted copies distributed, the method of distribution, and any relevant details that impact the circulation numbers.
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