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THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS MBA PROGRAM BIG DATA AND STRATEGIC MARKETING (final version dated 3/9/18) (updated on 4/4/18; key changes from previous version are noted in red) Course
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What is big data and strategic?
Big data and strategic refers to the collection and analysis of large and complex data sets to help organizations make strategic decisions.
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Organizations that utilize big data for strategic purposes are required to file big data and strategic reports.
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The purpose of big data and strategic is to help organizations make informed decisions based on data analysis.
What information must be reported on big data and strategic?
Big data and strategic reports must include detailed analyses of the data collected, insights gained, and strategic decisions made.
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