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Branding Standards & GuidelinesVersion 1.0 July 1, 2018ContentsINTRODUCTIONTransitionPHOTOGRAPHY3GDOT PhotographyWelcome4Purpose4ICONSGDOT BRAND PROMISE2021Dos and Donts22Collection2324Vision5Mission5INFOGRAPHICSCore
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To fill out branding standards and guidelines, follow these steps:
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- Start by understanding your brand and its core values
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- Clearly define your brand elements such as logo, colors, typography, and imagery
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- Create a comprehensive style guide that includes guidelines for logo usage, color palette, typography, and visual elements
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- Establish rules for brand voice, tone, and messaging
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- Specify guidelines for brand applications across various platforms and mediums
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- Ensure consistency by providing examples and best practices
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- Regularly review and update the branding standards and guidelines to adapt to changing market trends

Who needs branding standards amp guidelines?

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Branding standards and guidelines are beneficial for any organization, company, or business that wants to establish a strong and consistent brand presence.
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Startups and small businesses can benefit from branding standards and guidelines by building a recognizable brand identity and establishing credibility.
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Established companies can maintain brand consistency across different departments, locations, and marketing channels.
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Marketing and design teams can refer to the branding standards to create cohesive and on-brand materials.
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Advertising agencies and freelancers can use branding standards and guidelines to ensure their work aligns with the client's brand.
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Branding standards and guidelines are a set of rules and specifications that define how a company's brand should be presented to the public. This includes logo usage, color schemes, typography, and messaging tone.
Companies and organizations that have a brand identity and wish to maintain consistency in their branding across all communications channels are required to develop and file branding standards and guidelines.
Filling out branding standards and guidelines involves creating a document that outlines the proper usage of the brand assets, including logo variations, color codes, typography rules, and tone of voice guidelines.
The purpose of branding standards and guidelines is to ensure consistency and coherence in the presentation of a company's brand in order to build brand recognition, trust, and loyalty among customers.
Branding standards and guidelines should include details on logo usage, color palette, typography, brand voice, brand positioning, and any other elements that are integral to the brand identity.
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