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REQUEST FOR PROPOSALS: Website Content Management Strategy Services Release Date: March 21, 2019, Proposals must be received by 5:00 p.m. on April 10, 2019, at the following address: City of San Carlos City
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How to fill out website content management strategy

01
To fill out a website content management strategy, follow these steps:
02
Define your website's goals and objectives: Determine what you want to achieve with your website and how content management can help in achieving those goals.
03
Identify your target audience: Understand who your website visitors are and what type of content will resonate with them.
04
Conduct a content audit: Assess your existing content and identify gaps or areas for improvement. Determine what content needs to be created, updated, or removed.
05
Develop a content creation plan: Create a schedule for creating and publishing new content. Define the topics, formats, and channels through which the content will be distributed.
06
Implement a content management system (CMS): Choose a CMS that suits your needs and allows easy management and organization of your website's content.
07
Determine roles and responsibilities: Assign tasks and responsibilities to team members involved in content creation, editing, and publishing. Define workflows for content approval and publication.
08
Establish content guidelines: Define style, tone, and branding guidelines for consistent content creation throughout your website.
09
Create a content calendar: Plan and schedule content publication ahead of time. This helps in maintaining a regular publishing frequency and staying organized.
10
Monitor and analyze: Continuously monitor the performance of your content, track analytics, and make data-driven decisions for improvement.
11
Feed insights back into the strategy: Based on the analytics and user feedback, refine and adjust your content management strategy to better meet the needs of your audience and achieve your goals.

Who needs website content management strategy?

01
Website content management strategy is needed by:
02
- Businesses or organizations that have a website as a primary marketing tool
03
- Companies with a large website that requires frequent content updates
04
- Websites with multiple contributors or content creators
05
- E-commerce websites that need to manage catalog, product descriptions, and promotions
06
- Websites that aim to improve search engine optimization (SEO) and online visibility
07
- Websites that want to provide a personalized and engaging user experience
08
- Online publishers or media websites that require timely content publishing
09
- Websites that want to maintain a consistent brand voice and messaging across all content
10
- Websites that want to track and measure the performance of their content
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The website content management strategy is a plan that outlines how the content of a website will be created, managed, and updated to achieve the organization's goals and objectives.
Organizations or businesses with a website that want to ensure their content is consistently updated and managed effectively.
To fill out a website content management strategy, organizations should identify their goals, target audience, key messages, content creation process, review and approval process, publishing schedule, and performance metrics.
The purpose of a website content management strategy is to ensure that content is relevant, up-to-date, accurate, and engaging for the target audience, ultimately driving traffic and achieving business objectives.
The website content management strategy should include details on content creation process, content governance, content maintenance, performance metrics, and key stakeholders involved in the process.
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