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Children and Digital Marketing Industry ToolkitVersion Version1.0 1.0 November 2018 December 2018Children and Digital Marketing Industry ToolkitVersion 1.0 December 2018Contents Key definitions .....................................4 Introduction
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Children and digital marketing refers to the practice of marketing products or services targeted towards children using digital channels such as social media, websites, and mobile apps.
Companies or marketers who target children as their audience and use digital marketing strategies are required to file children and digital marketing.
To fill out children and digital marketing, companies need to provide information about their marketing strategies, target audience, channels used, and compliance with regulations regarding marketing to children.
The purpose of children and digital marketing is to attract and engage children as customers, promote products or services specifically designed for them, and increase sales and brand awareness among the younger demographic.
Information that must be reported on children and digital marketing includes details about marketing campaigns, target age group, content, privacy policies, and compliance with regulations such as COPPA (Children's Online Privacy Protection Act).
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