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EFFECT OF EXPERIENTIAL MARKETING ON BRAND PERCEPTION: A CASE STUDY OF Coca-Cola KENYA BEATRICE MUTUALIZED STATES INTERNATIONAL UNIVERSITYAFRICASUMMER 2016EFFECT OF EXPERIENTIAL MARKETING ON BRAND PERCEPTION:
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01
Identify your target audience and their preferences.
02
Develop a clear objective for your experiential marketing campaign.
03
Create an engaging experience that aligns with your brand message.
04
Determine the appropriate channels or platforms to execute your campaign.
05
Use multimedia elements such as videos, images, or interactive displays to enhance the experience.
06
Implement innovative technologies like virtual reality or augmented reality to make the experience more immersive.
07
Measure the success of your campaign through metrics like customer engagement, conversion rates, or brand awareness.
08
Continuously optimize and refine your experiential marketing strategy based on the feedback and insights gathered.
09
Maintain a consistent presence across offline and online channels to strengthen your brand's overall image.

Who needs effect of experiential marketing?

01
Brands looking to create memorable experiences for their target audience.
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Businesses aiming to differentiate themselves from competitors through unique marketing tactics.
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Event organizers or promoters wanting to create unforgettable experiences for attendees.
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Experiential marketing aims to create memorable experiences that engage consumers and form emotional connections with a brand.
Companies or brands that engage in experiential marketing activities are required to file reports.
The report for experiential marketing should include details of the campaign, target audience, objectives, and results.
The purpose of experiential marketing is to drive brand awareness, create brand loyalty, and increase customer engagement.
The report should include details of the campaign, including budget, tactics, metrics, and outcomes.
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