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Module Definition Form (MDF)Module code: MOD002525Version: 4 Date Amended: 02/May/20121. Module Title Consumer Psychology2a. Module Leader Catherine JanssonBoyd2b. Department of Psychology2c. Faculty
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Consumer psychology is the study of individuals and how they make decisions to spend their available resources like time, money, and effort on consuming goods and services.
Typically, researchers, marketers, and businesses interested in understanding consumer behavior are the ones who file consumer psychology reports.
Consumer psychology reports are filled out by conducting research studies, surveys, experiments, and data analysis to understand consumer behavior and preferences.
The purpose of consumer psychology is to help businesses better understand their target consumers, anticipate their needs, and influence their purchasing decisions.
Consumer psychology reports should include findings on consumer behavior, motivations, preferences, and trends in the market.
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