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REQUEST FOR PROPOSAL (RFP)PR1ERIE COMMUNITY COLLEGE State University of New YorkConsultant Services for Marketing Study Research and Planning March 13, 2014A.GENERAL INFORMATION Erie Community College
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Identify the objective of your marketing study research.
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Marketing study research is the process of gathering, analyzing, and interpreting information about a market, product, or service to understand consumer behavior, preferences, and trends.
Businesses, marketing agencies, or organizations conducting marketing activities are required to file marketing study research.
To fill out marketing study research, one must collect relevant data, conduct analysis, and compile a report outlining the findings and recommendations.
The purpose of marketing study research is to make informed business decisions, improve marketing strategies, and better understand target markets.
Information such as market demographics, consumer behavior, competitive analysis, and marketing campaign effectiveness must be reported on marketing study research.
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