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Online societal marketing strategy for small medium restaurants in Helsinki Matteo MichelizziBachelors Thesis 2017 Hospitality Business Degree ProgrammeAbstract9.11.2017Author Matteo Michelin Degree
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Online societal marketing strategy is a marketing plan that focuses on using social media and other online platforms to promote products or services while also addressing societal issues.
Companies and organizations that engage in online marketing activities are required to file online societal marketing strategy.
To fill out an online societal marketing strategy, companies need to outline their marketing goals, target audience, messaging, and how they plan to address societal issues within their campaigns.
The purpose of online societal marketing strategy is to not only promote products or services but also to create positive societal impact through marketing efforts.
Companies must report on their marketing goals, target audience demographics, messaging, and how they are addressing societal issues in their marketing campaigns.
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