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Journal of Case Studies www.sfcrjcs.orgMay 2016, Vol. 34, No. 1, p. 95101 ISSN 21623171Lean Startups: Using the Business Model Canvas Marina Oaken, University of Wisconsinites Falls Danielle Camped,
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Lean startups typically use forms such as the Lean Canvas or Lean Startup Canvas to outline their business model and validate their assumptions.
Founders and entrepreneurs looking to build and grow a startup using lean principles are typically required to fill out lean startup forms.
To fill out lean startup forms, start by identifying key components such as customer segments, value propositions, channels, revenue streams, and cost structure.
The purpose of using lean startup forms is to help entrepreneurs map out their business model, test assumptions, and iterate quickly based on customer feedback.
Information such as customer segments, value propositions, revenue streams, cost structure, key metrics, and unique selling points should be reported on lean startup forms.
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