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Journal of Electronic Commerce Research, VOL 15, NO 3, 2014DO DOMESTIC AND INTERNATIONAL CUSTOMERS BEHAVE ALIKE IN ONLINE HOTEL BOOKING? Asunder Cedar Department of Business Administration TOMB University
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Analyzing conversion rates is the process of examining the percentage of website visitors who complete a desired goal, such as making a purchase or signing up for a newsletter.
Anyone who operates a website or online business can benefit from analyzing conversion rates to improve performance.
Analyzing conversion rates can be done using tools like Google Analytics, which track user behavior and provide insights into conversion rates.
The purpose of analyzing conversion rates is to optimize websites and marketing strategies to increase the likelihood of visitors completing a desired action.
Information such as the number of website visitors, the percentage of visitors who converted, and the conversion rate of specific actions must be reported when analyzing conversion rates.
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