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December 2018Applied Economics/201801prTarget Market Identification and Data
Collection Methods
Kinda R. Curtis, Professor and Extension Specialist, Department of Applied Economics
Sierra Allen, Undergraduate
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What is target market identification?
Target market identification is the process of defining and understanding the specific group of customers that a product or service is intended for.
Who is required to file target market identification?
Companies and businesses are required to file target market identification for their products and services.
How to fill out target market identification?
Target market identification can be filled out by providing detailed demographic, psychographic, and behavioral information about the target customers.
What is the purpose of target market identification?
The purpose of target market identification is to better tailor marketing strategies and products to the specific needs and preferences of the target customers.
What information must be reported on target market identification?
Information such as age, gender, income level, interests, and buying habits of the target customers must be reported on target market identification.
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