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Master’s degree thesis AM521413 Master Thesis in International BusinessTOURISTS PERCEPTIONS AND INTENTION TO REVISIT NORWAY 10006 Ana Florida Lamar 10005 Galena KomolikovaBlindheim Number of pages
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01
Start by providing a clear and concise description of the purpose of the survey, explaining that it is aimed at gathering tourist perceptions and intentions.
02
Design the survey questions to gather information on the tourists' experiences, opinions, and future intentions related to their visit.
03
Use a mix of open-ended and closed-ended questions to capture both qualitative and quantitative data.
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Make sure the survey is user-friendly and easy to understand, using simple language and avoiding jargon.
05
Include demographic questions to gather information about the tourists' profile and characteristics.
06
Use a Likert scale or rating system to measure satisfaction levels and perceptions.
07
Give respondents the option to provide additional comments or suggestions at the end of the survey.
08
Pilot test the survey with a small sample of tourists to identify any issues or areas for improvement.
09
Distribute the survey through various channels, such as email, social media, or on-site kiosks.
10
Analyze the survey responses using appropriate statistical methods and generate insights and recommendations based on the findings.

Who needs tourist perceptions and intention?

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Tourist perceptions and intentions are essential for various stakeholders in the tourism industry, including:
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- Destination management organizations: They can use the data to understand tourists' needs and preferences, develop targeted marketing strategies, and improve destination branding.
03
- Tourism businesses: Hotels, restaurants, and attractions can benefit from understanding tourists' perceptions to enhance customer experiences and tailor their offerings.
04
- Government authorities: They can use the data to assess the effectiveness of tourism policies, allocate resources, and make informed decisions for sustainable tourism development.
05
- Researchers and academics: The data on tourist perceptions and intentions can contribute to academic studies, market research, and industry reports.
06
- Tourist associations and organizations: They can use the insights to advocate for the interests of tourists, address any issues or concerns, and improve overall visitor satisfaction.
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Tourist perceptions and intention refer to the feelings and intentions of tourists towards a particular destination or experience.
Tourist perceptions and intention are usually collected by tourism organizations or agencies to understand the preferences and behaviors of tourists.
Tourist perceptions and intention surveys can be filled out online, through interviews, or by using paper forms distributed to tourists.
The purpose of collecting tourist perceptions and intention is to improve tourism services, marketing strategies, and overall tourist satisfaction.
Information such as satisfaction levels, travel preferences, spending habits, and future travel intentions are typically reported on tourist perceptions and intention surveys.
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