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This research note is restricted to the personal use of Lauren. Abel.demo×gartner.com. Magic Quadrant for Personalization Engines Published: 3 July 2019ID: G00369981Analyst(s): Jennifer Polk, Martha

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How to fill out magic quadrant for personalization

01

Start by thoroughly researching and understanding the personalization market and its key players.

02

Evaluate and identify the important criteria to consider while filling out the magic quadrant. This may include market presence, completeness of vision, customer satisfaction, innovation, etc.

03

Collect and analyze data on various personalization solutions available in the market. This could involve studying product documentation, feature lists, customer reviews, case studies, and analyst reports.

04

Create a clear and structured assessment methodology that aligns with the magic quadrant framework. This should lay out the specific weightings and scoring mechanisms for each criterion.

05

Conduct interviews and gather additional insights from customers, industry experts, and vendors to validate your research and gain a well-rounded perspective.

06

Compare and evaluate the personalization solutions against the identified criteria, using the assessment methodology you established.

07

Map each solution's position on the magic quadrant based on its evaluation results. This will require plotting the solutions on the axes defined by the magic quadrant framework.

08

Validate the accuracy of your assessments and quadrant positioning by engaging in discussions and feedback loops with vendors, customers, and industry analysts.

09

Finalize the filled-out magic quadrant by providing an overview of the market landscape, positioning of different solutions, and any additional analysis or insights derived from the evaluation process.

10

Regularly revisit and update the magic quadrant to reflect changes in the personalization market and emerging trends.

Who needs magic quadrant for personalization?

01

Organizations looking to implement personalized marketing strategies

02

Businesses searching for a personalization solution to enhance their customer experience

03

Marketing teams seeking to understand the competitive landscape of personalization vendors

04

Industry analysts wanting to provide insights and advice on personalization technology

05

Investors and stakeholders interested in the personalization market and its potential growth

06

Consultants helping companies optimize their marketing strategies and technology utilization

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What is magic quadrant for personalization?

Magic quadrant for personalization is a research methodology used by Gartner to evaluate and rate technology vendors in a specific market.

Who is required to file magic quadrant for personalization?

Technology vendors in the personalization market are required to participate in the magic quadrant for personalization.

How to fill out magic quadrant for personalization?

Vendors can provide information and data requested by Gartner during the evaluation process to fill out the magic quadrant for personalization.

What is the purpose of magic quadrant for personalization?

The purpose of magic quadrant for personalization is to help buyers make informed decisions about personalization technology vendors based on Gartner's evaluation.

What information must be reported on magic quadrant for personalization?

Vendors must report information about their product capabilities, market performance, customer satisfaction, and other relevant data.

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