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University of KentuckyUKnowledge MPA/MPP Capstone Projects Martin School of Public Policy and Administration2006An External Communication Audit of the Kentucky Arts Council: An Analysis of the Publications

How to fill out an external communication audit

How to fill out an external communication audit

1. Identify the purpose of the external communication audit.
2. Determine the scope of the audit, including the specific areas or departments to be assessed.
3. Develop a checklist or questionnaire to gather information and evaluate the effectiveness of the external communication channels.
4. Collect data and information by conducting interviews, surveys, and reviewing relevant documents.
5. Analyze the collected data to identify strengths, weaknesses, opportunities, and threats in the external communication strategy.
6. Develop recommendations and action plans to improve the external communication efforts.
7. Present the findings and recommendations to the stakeholders involved in the external communication process.
8. Implement the recommended changes and monitor the progress periodically.
9. Conduct regular follow-up audits to ensure the effectiveness of the external communication strategy.

Who needs an external communication audit?

1. Organizations of all sizes and types may need an external communication audit.
2. Companies that want to improve their external communication strategies and ensure they align with their business goals.
3. Non-profit organizations that rely on external communication to raise awareness, engage donors, and promote their cause.
4. Government agencies that need to communicate effectively with the public and maintain transparency.
5. Startups and small businesses that want to establish a strong external communication framework from the beginning.
6. Companies facing reputation management issues or crisis situations that require a thorough assessment of their external communication efforts.

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What is an external communication audit?

An external communication audit is a process of evaluating an organization's communication strategies and practices to assess their effectiveness and alignment with organizational goals.

Who is required to file an external communication audit?

All organizations, including businesses, non-profits, and government agencies, may be required to file an external communication audit.

How to fill out an external communication audit?

To fill out an external communication audit, organizations typically gather relevant data on their communication activities, analyze the information, and document the findings in a report.

What is the purpose of an external communication audit?

The purpose of an external communication audit is to identify strengths and weaknesses in an organization's communication practices, and to make recommendations for improvement.

What information must be reported on an external communication audit?

An external communication audit typically includes information on communication channels used, messaging strategies, target audiences, communication goals, and outcomes.