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5/28/2019Google Analytics Deep Dive Tuesday, 6/4/2019, 3:15pm 5:15pm Aaron Brown, Owner, Malaya Online MarketingLearning Outcomes Use Google Analytics and other tools to measure ROI and make decisions
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Start by clearly defining your goals and objectives for the digital analytics plan.
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Plan A digital analytics is a strategic approach to analyzing and evaluating data from digital sources to make informed business decisions.
All businesses that utilize digital channels for marketing and sales are required to file a digital analytics plan.
Plan A digital analytics can be filled out by documenting the goals, strategies, metrics, and tools used to analyze digital data.
The purpose of plan a digital analytics is to improve digital marketing and sales efforts by analyzing data to make more informed decisions.
Information such as digital marketing goals, key performance indicators, analytics tools used, and strategies for data analysis must be reported on a digital analytics plan.
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