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IBIZA Publishing Journal of Marketing Research and Case Studies http://www.ibimapublishing.com/journals/JMRCS/jmrcs.html Vol. 2011 (2011), Article ID 821981, 10 pages DOI: 10.5171/2011.821981Dimensions
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Define your target customers: Identify the specific group of customers you want to target with your brand.
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Dimensions of customer-based brand refer to the specific characteristics and attributes that a brand has based on customer perception and experience.
Companies or businesses who want to analyze and improve their brand reputation and customer loyalty are required to file dimensions of customer-based brand.
Dimensions of customer-based brand can be filled out by conducting surveys, collecting feedback from customers, analyzing social media engagement, and monitoring brand perception.
The purpose of dimensions of customer-based brand is to gain insight into how customers perceive a brand, identify strengths and weaknesses, and make informed decisions to enhance brand loyalty and reputation.
Information such as brand awareness, brand image, brand loyalty, brand reputation, and customer satisfaction must be reported on dimensions of customer-based brand.
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