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Strasbourg, 23 February 2017 files49e 2016.docx TVs/Files (2016) 49CONVENTION ON THE CONSERVATION OF EUROPEAN WILDLIFE AND NATURAL HABITATSStanding Committee 36th meeting Strasbourg, 1518 November
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01
Determine the purpose of the commercial: Whether it is meant to promote a product or service, create brand awareness, or convey a specific message.
02
Identify the target audience: Understand the demographics, interests, and preferences of the target audience to tailor the commercial effectively.
03
Craft a compelling storyline: Develop a storyline that grabs attention, highlights the key features or benefits of the product/service, and creates an emotional connection with the audience.
04
Write a script: Create a script that aligns with the storyline, includes captivating dialogue, and effectively delivers the intended message.
05
Plan the visual elements: Decide on the visuals, such as location, props, actors/models, and cinematography style, that complement the script and enhance the overall impact of the commercial.
06
Shoot the commercial: Execute the plan by filming the scenes, ensuring proper lighting, sound quality, and camera angles.
07
Edit and post-production: Edit the footage, add any necessary special effects or graphics, and optimize the audio-visual elements for the desired outcome.
08
Test and refine: Review the commercial with a focus group or target audience, gather feedback, and make necessary refinements to improve its effectiveness.
09
Distribution and promotion: Decide on the platforms and channels to distribute the commercial, such as television, social media, or online advertising, and create a marketing strategy to reach the intended audience.
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Monitor and analyze: Track the performance of the commercial through metrics like views, engagement, and conversions, and make data-driven adjustments to maximize its impact.

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Development of a commercial refers to the process of creating and producing a commercial advertisement.
Advertisers, marketing agencies, or production companies responsible for creating the commercial are required to file development of a commercial.
The development of a commercial form typically requires detailed information about the concept, script, production timeline, budget, and target audience.
The purpose of development of a commercial is to provide transparency and accountability in the creation and production of advertising campaigns.
Information such as the creative concept, script, storyboard, production schedule, budget breakdown, and target market demographics must be reported on development of a commercial.
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