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Deliverable 3.2. Draft 5 170817 ANNEXES Annex 1. VOC questionnaire (English version)2Annex 2. The discursive enactment of symbolic universes. Research design8Annex 3. Reports of Malta and Thessaloniki
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How to fill out voice of customer analytics

01
To fill out voice of customer analytics, follow these steps:
02
Collect customer feedback: Use various methods like surveys, interviews, and social media monitoring to gather customer opinions and suggestions.
03
Organize the data: Categorize and organize the collected feedback to make it easier to analyze.
04
Analyze the data: Use data analysis techniques and tools to identify patterns, trends, and insights in the customer feedback.
05
Extract key themes: Identify the main themes or topics that are commonly mentioned by the customers.
06
Measure sentiment: Determine the sentiment (positive, negative, neutral) associated with each theme or topic to understand customer opinions.
07
Identify improvement opportunities: Based on the analysis, identify areas where improvements can be made to enhance customer satisfaction and experience.
08
Take action: Develop strategies and action plans to address the identified improvement opportunities.
09
Monitor and evaluate: Continuously monitor and evaluate the impact of the implemented actions on customer satisfaction and make necessary adjustments if needed.

Who needs voice of customer analytics?

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Several stakeholders can benefit from voice of customer analytics, including:
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- Businesses that want to improve their products or services based on customer feedback.
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- Marketing teams that aim to understand customer preferences and tailor their marketing strategies accordingly.
04
- Customer support teams that want to identify and address recurring customer issues.
05
- Product managers who need insights to guide product development and enhancements.
06
- UX designers who want to create user-friendly interfaces and experiences.
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- Quality assurance teams that strive to ensure high customer satisfaction.
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- Business analysts who need data-driven insights for strategic decision-making.
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Voice of customer analytics is the process of analyzing customer feedback and data to gain insights into customer preferences, behaviors, and needs.
Companies and organizations that value customer feedback and want to improve their products or services are required to file voice of customer analytics.
Voice of customer analytics can be filled out by collecting and analyzing customer feedback through surveys, interviews, social media monitoring, and other sources.
The purpose of voice of customer analytics is to identify customer needs and preferences, improve customer satisfaction and loyalty, and make data-driven business decisions.
Voice of customer analytics should include data on customer feedback, satisfaction scores, preferences, complaints, and suggestions.
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