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PROJECT REPORT TO STUDY MARKETING STRATEGIES OF BRITANNIA COMPANY PROJECT REPORT SUBMITTED TO UNIVERSITY OF MUMBAI IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR M.COM SEMESTER 1 IN SUBJECT OF STRATEGIC

How to fill out marketing strategy of britannia

How to fill out marketing strategy of britannia

1. Start by analyzing the current market position and competition of Britannia.
2. Identify the target audience and their needs and preferences.
3. Set clear marketing objectives and goals for Britannia.
4. Conduct market research to gather information on consumer behavior, market trends, and competitors.
5. Develop a unique value proposition and positioning strategy for Britannia.
6. Determine the marketing mix elements such as product, price, promotion, and distribution.
7. Create a marketing budget and allocate resources accordingly.
8. Implement the marketing tactics and strategies through various channels such as advertising, public relations, online marketing, etc.
9. Monitor and analyze the results of the marketing efforts using key performance indicators (KPIs).
10. Continuously evaluate and adapt the marketing strategy of Britannia based on market changes and feedback from consumers.

Who needs marketing strategy of britannia?

1. Britannia needs marketing strategy to increase brand awareness and visibility in the market.
2. New businesses entering the food industry can benefit from developing a marketing strategy for Britannia.
3. Existing businesses looking to expand their market share or enter new markets would benefit from a marketing strategy of Britannia.
4. Marketing professionals and consultants can utilize the strategy as a reference or guide for developing similar strategies for other brands.

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What is marketing strategy of britannia?

Britannia's marketing strategy focuses on product innovation, strong distribution network, aggressive advertising campaigns, and building customer loyalty through various promotional activities.

Who is required to file marketing strategy of britannia?

Britannia's marketing team and top management are responsible for drafting and implementing the marketing strategy.

How to fill out marketing strategy of britannia?

The marketing strategy of Britannia can be filled out by conducting market research, setting clear goals, identifying target audience, outlining tactics, and allocating budget accordingly.

What is the purpose of marketing strategy of britannia?

The purpose of Britannia's marketing strategy is to increase brand awareness, drive sales, retain existing customers, and attract new customers in a competitive market.

What information must be reported on marketing strategy of britannia?

Information such as target market analysis, competitor analysis, advertising channels, promotional activities, budget allocation, and expected outcomes must be reported on Britannia's marketing strategy.