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East Tennessee State UniversityDigital Commons East Tennessee State University Undergraduate Honors ThesesStudent Works52015Scentsational Marketing in Business: A Study of Scent Atmospherics Jordan
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To fill out scentsational marketing in business, follow these steps:
02
Research and identify the target audience and their preferences.
03
Choose scents that align with your brand image and messaging.
04
Determine the appropriate scent delivery method, such as diffusers, sprays, or scent-infused products.
05
Create a testing strategy to evaluate the impact of different scents on customer behavior and perception.
06
Implement the chosen scent marketing strategy across different touchpoints, such as retail stores, offices, or events.
07
Monitor and analyze the results of scent marketing efforts and make adjustments as necessary.
08
Continuously evaluate and update the scent marketing strategy to keep it fresh and relevant.

Who needs scentsational marketing in business?

01
Scentsational marketing in business can be beneficial for various industries and businesses, including:
02
- Retail stores: Creating a pleasant and memorable shopping experience for customers.
03
- Hospitality industry: Enhancing the ambiance of hotels, spas, and restaurants.
04
- Real estate: Creating a positive emotional connection with potential buyers or renters.
05
- Event management: Adding a sensory element to events and creating lasting impressions.
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- Product-based businesses: Differentiating products from competitors and increasing brand recognition.
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- Service-based businesses: Creating a unique and memorable sensory experience for clients.
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- Any business looking to engage customers on a deeper emotional level and stand out from the competition.
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Scentsational marketing in business involves using pleasant scents to create a unique and memorable customer experience.
Any business that incorporates scent marketing into their marketing strategy may be required to report it.
To fill out scentsational marketing in business, businesses can document the scents used, the purpose of each scent, and the impact on customer experience.
The purpose of scentsational marketing in business is to enhance the customer experience, create a unique brand identity, and increase customer engagement.
Information such as the types of scents used, the locations where scents are applied, any customer feedback on the scents, and the effectiveness of the scents in achieving business goals.
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