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BAD 302: Communication Strategy in Business Syllabus Fall 2019 Section 14693RProfessor: Dr. Kimono A. Kennedy Office: ACC 228 Cell Phone: (323) 5234922 Email: Kidogo.Kennedy@Marshall.USC.edu & Kidogoke@usc.eduLecture
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01
Start by understanding the purpose of the communication strategy. Determine the goals and objectives that you want to achieve through the strategy.
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Identify your target audience or stakeholders. Analyze their needs, preferences, and communication channels to tailor your strategy accordingly.
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Conduct research and gather information about your organization, industry, and competition. This will help you in creating an effective communication strategy.
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Develop key messages that align with your organization's mission and objectives. These messages should be clear, concise, and resonate with your target audience.
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Choose the appropriate communication channels to reach your audience. This can include traditional media, digital platforms, social media, email newsletters, etc.
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Create a content calendar to plan and schedule your communication activities. This will ensure a consistent and organized approach.
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Implement your communication strategy by executing the planned activities and initiatives.
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Monitor and evaluate the effectiveness of your communication strategy. Collect feedback, analyze data, and make necessary adjustments to improve the results.
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The BUAD 302 communication strategy is a document outlining the plan for effective communication within a business organization.
The management or leadership team of a business organization is typically responsible for filing the BUAD 302 communication strategy.
The BUAD 302 communication strategy can be filled out by outlining communication objectives, target audience, communication channels, messaging, and monitoring/measurement methods.
The purpose of BUAD 302 communication strategy is to ensure a clear and effective flow of communication within a business organization to achieve its goals.
The BUAD 302 communication strategy should include details on communication objectives, target audience, messaging content, communication channels, and methods for monitoring communication effectiveness.
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