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Samoa University of Applied Sciences Faculty of Business Administration, Lappeenranta Degree Program in International BusinessPolyakova KseniaPackaging design as a Marketing tool and Desire to purchaseThesis
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In conclusion, anyone involved in product manufacturing, retail, or e-commerce can benefit from packaging design. It plays a crucial role in attracting customers, communicating brand values, and protecting products. Properly filling out packaging design requires careful consideration of the purpose, target audience, practicality, visual elements, and finalization of print-ready files.
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Packaging design refers to the process of creating a visual appearance for packaging that not only protects the product but also attracts consumers.
Businesses or individuals who are responsible for designing the packaging of a product are required to file packaging design.
To fill out packaging design, one must provide details about the design concept, materials used, dimensions, and any special features.
The purpose of packaging design is to not only protect the product but also to differentiate it from competitors and attract consumers.
Information such as design concept, materials used, dimensions, branding elements, and any legal requirements must be reported on packaging design.
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