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Purdue University Purdue pubs Open Access ThesesTheses and Dissertations January 2015Typeface Connotation Matías Ferrari Purdue UniversityFollow this and additional works at: https://docs.lib.purdue.edu/open
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How to fill out typeface connotation
How to fill out typeface connotation
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What is typeface connotation?
Typeface connotation refers to the associations or emotions that a particular typeface can evoke in the viewer.
Who is required to file typeface connotation?
Typically, designers, typographers, and companies utilizing a specific typeface for branding or advertising purposes are required to file typeface connotation.
How to fill out typeface connotation?
Typeface connotation can be filled out by detailing the specific typeface used, the intended audience, the emotions or associations it is meant to convey, and any other relevant information.
What is the purpose of typeface connotation?
The purpose of typeface connotation is to ensure that the intended message or brand image is effectively communicated through the use of a specific typeface.
What information must be reported on typeface connotation?
Information such as the typeface used, target audience, intended message, and desired connotations must be reported on typeface connotation.
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