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IT Medians Public Outreach and Marketing Services Request For Proposal FY 202022Requested by:Mark Gaza, Executive Director Imperial County Transportation Commission 1503 N. Imperial Ave. Suite 104
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Public outreach and marketing is the process of promoting products, services, or initiatives to the general public in order to increase awareness, engagement, and ultimately drive desired actions.
Public outreach and marketing may be required to be filed by companies, organizations, or individuals who are conducting public-facing campaigns or initiatives.
To fill out public outreach and marketing, one must provide detailed information about the campaign or initiative, including objectives, target audience, channels used, budget allocation, and results.
The purpose of public outreach and marketing is to communicate messages effectively to the target audience, increase brand awareness, engage with stakeholders, and drive desired actions.
Information that must be reported on public outreach and marketing may include campaign goals, target audience demographics, messaging strategies, media channels used, budget details, and performance metrics.
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