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University of KentuckyUKnowledge Theses and DissertationsCommunicationCommunication2012EFFECTS OF IMAGE CONGRUENCE ON PERSUASIVENESS AND RECALL IN DIRECTTOCONSUMER PRESCRIPTION DRUG ADVERTISING Kristen
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The effects of image congruency refer to how matching or consistent images in a visual context can impact perception and cognition.
Anyone conducting research or analysis in fields related to visual perception and cognition may be required to file effects of image congruency.
Effects of image congruency can be filled out by documenting the methodology, results, and implications of research or analysis on the topic.
The purpose of effects of image congruency is to understand how the visual congruency of images influences human perception and cognitive processes.
Information such as study design, participant demographics, statistical analysis, and findings must be reported on effects of image congruency.
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