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Brand Standards Manual v1.1Brand OverviewBrand RevolutionImplementationNorthlands brand revolution was intended to
create a flexible system of elements that are
visually consistent and provide a strong
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How to fill out brand standards manual v1
How to fill out brand standards manual v1
01
Start by gathering all necessary information about the brand, including its mission, vision, values, and target audience.
02
Identify the key components that need to be included in the brand standards manual, such as the logo design guidelines, typography usage, color palette, and overall visual identity.
03
Define the dos and don'ts of using the brand elements, providing clear instructions on how to use the logo, typography, and colors in different scenarios.
04
Create guidelines for brand messaging, outlining the tone of voice, writing style, and key messaging points that should be used consistently across all communication channels.
05
Include examples and visual representations to illustrate the correct usage of brand elements and demonstrate potential mistakes to avoid.
06
Ensure that the brand standards manual is easily accessible and user-friendly, considering both print and digital formats.
07
Continuously update and review the brand standards manual to align with any changes or updates in the brand identity.
08
Share the brand standards manual with relevant stakeholders, including internal teams, external partners, and agencies, to ensure consistent brand representation.
09
Provide training and resources to educate employees and partners on the brand standards and their importance in maintaining a strong brand identity.
10
Regularly monitor and enforce compliance with the brand standards manual, addressing any deviations or inconsistencies promptly.
Who needs brand standards manual v1?
01
Organizations that want to maintain a consistent brand image across all touchpoints.
02
Marketing and communications teams responsible for creating brand assets and managing brand consistency.
03
Designers and creatives involved in creating brand collateral and materials.
04
Business owners or entrepreneurs looking to establish a strong brand identity.
05
Any individual or entity involved in representing or promoting the brand to ensure a cohesive brand experience.
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