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SOLICITATION FOR: RFQ # 2053 Design Services for Track & Field Improvements at Dillon StadiumCITY OF SOMERVILLE, MASSACHUSETTS RELEASE DATE: 2/12/2020 PREBID SITE VISIT: 2/19/2020 at 10AM ET QUESTIONS

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How to fill out prebid - header bidding

01

To fill out Prebid - header bidding, follow these steps:

02

Identify the demand partners you want to work with for header bidding.

03

Integrate the Prebid.js library on your website. This involves adding the Prebid.js script to your HTML pages.

04

Configure the header bidding adapter settings by specifying the bidder information and other parameters.

05

Set up the ad slots on your website where you want to implement header bidding. These are the specific sections or positions on your web pages where ads will be displayed.

06

Define the ad unit sizes and targeting criteria for each ad slot.

07

Test the header bidding implementation to ensure it is working correctly and that ads are being served as expected.

08

Optimize and monitor the performance of your header bidding setup over time to maximize revenue and user experience.

09

Keep up-to-date with the latest developments and updates in the header bidding ecosystem to stay ahead of the competition.

Who needs prebid - header bidding?

01

Prebid - header bidding is beneficial for various stakeholders in the digital advertising ecosystem, including:

02

- Publishers: Publishers who want to increase their ad revenue and fill rates can use header bidding to access multiple demand sources simultaneously, thereby increasing competition for their ad inventory.

03

- Advertisers: Advertisers who want to reach their target audience more effectively can benefit from header bidding as it enables precise audience targeting and increased transparency in the ad buying process.

04

- SSPs/DSPs: Supply-side platforms (SSPs) and demand-side platforms (DSPs) can leverage header bidding to expand their reach and gain access to a larger pool of inventory and buyers, respectively.

05

- Ad networks: Ad networks can adopt header bidding to improve their monetization strategies by connecting with multiple publishers and demand sources.

06

- Ad exchanges: Ad exchanges can enhance their marketplace by introducing header bidding, enabling fair and competitive auctions for ad placements.

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What is prebid - header bidding?

Prebid - header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple buyers simultaneously before making calls to their ad servers.

Who is required to file prebid - header bidding?

Publishers who want to maximize their revenue from online advertising are required to implement prebid - header bidding.

How to fill out prebid - header bidding?

To fill out prebid - header bidding, publishers need to integrate prebid.js into their website and set up the necessary configurations to start sending bid requests to demand partners.

What is the purpose of prebid - header bidding?

The purpose of prebid - header bidding is to increase competition among advertisers for ad inventory, resulting in higher CPMs and increased revenue for publishers.

What information must be reported on prebid - header bidding?

Publishers need to report key metrics such as bid request volume, bid response rate, bid win rate, and revenue generated from prebid - header bidding.

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