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MACRO User Guide Data Entry ModuleAsterios Kasmiris1 Malcontents Introduction ............................................................................................................................................
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The micro environment refers to the specific factors and conditions in a company's immediate environment that affect its ability to serve its customers and make a profit. This includes elements like suppliers, customers, competitors, and market conditions.
Generally, businesses and organizations operating in a specific market are required to analyze and respond to their micro environment to understand their competitive position and customer needs.
To analyze the micro environment, businesses typically conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), gather information on their competitors, assess supplier relationships, and understand customer needs through market research.
The purpose of analyzing the micro environment is to enable businesses to make informed strategic decisions, optimize operations, enhance customer satisfaction, and improve competitive advantage.
Information should include data on suppliers, customer demographics, competitor analysis, market trends, and potential barriers to entry in order to understand the immediate business landscape.
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