
Get the free Every Door Direct Mail (EDDM) - Miami Association of Realtors
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PAID Suffolk County Community CollegeNonProfit Organization U.S. PostageExternal Course SP20 Cover 10 11 19.exp Layout 1 10/11/19 2:34 PM Page 1*********ECR WSS**** Residential CustomerSPRING 2020Professional
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How to fill out every door direct mail

How to fill out every door direct mail
01
Start by determining your target audience and the specific neighborhoods or areas you want to target with your Every Door Direct Mail (EDDM) campaign.
02
Visit the USPS website and select the EDDM option to access the EDDM tool.
03
Choose whether you want to target residential addresses, business addresses, or both.
04
Enter the ZIP codes or specific carrier routes you wish to target and choose the quantity of mail pieces you want to send.
05
Identify the size and format of your mail pieces. EDDM offers several options, including postcards, flyers, and brochures.
06
Design your mail pieces according to the USPS guidelines, including the required format and size specifications.
07
Print your mail pieces or hire a professional printing service to ensure high-quality prints.
08
Prepare your mail pieces for mailing by bundling them in stacks of up to 50 pieces each and securing them with rubber bands or zip ties.
09
Complete the necessary paperwork, including the EDDM Retail Indicia and the EDDM Facing Slip.
10
Drop off your mail pieces at the designated USPS Business Mail Entry Unit (BMEU) or arrange for a USPS carrier to pick them up.
11
Pay the required postage fees, which are lower than traditional direct mail campaigns due to EDDM's cost-saving benefits.
12
Monitor the delivery and response rates of your EDDM campaign to evaluate its effectiveness and make any necessary adjustments for future mailings.
Who needs every door direct mail?
01
Every Door Direct Mail (EDDM) is ideal for businesses and organizations that want to reach a specific geographic area or neighborhood without the need for individual addresses.
02
Local businesses such as restaurants, retail stores, and service providers can benefit from EDDM to promote their products, services, and special offers directly to potential customers in their target areas.
03
Community organizations, non-profits, and political campaigns can also use EDDM to distribute important announcements, event invitations, donation requests, and other informative materials to the residents in a particular region.
04
EDDM is a cost-effective and efficient marketing solution for businesses and organizations that want to raise awareness, generate leads, increase customer traffic, or strengthen their brand within a specific locality or demographic.
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What is every door direct mail?
Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service that allows businesses to send mail to every address in a specific geographic area without needing to have a specific recipient's name.
Who is required to file every door direct mail?
Any business or organization that wants to send promotional mailers to all addresses within a chosen postal route or area is required to file EDDM.
How to fill out every door direct mail?
To fill out EDDM, you need to select a target area, prepare your mailpieces according to USPS specifications, use the EDDM online tool to create an EDDM mailer, and complete the necessary paperwork including the EDDM Retail mailing form.
What is the purpose of every door direct mail?
The purpose of EDDM is to provide a cost-effective way for businesses to reach potential customers in specific neighborhoods, increase brand awareness, and drive foot traffic to physical stores.
What information must be reported on every door direct mail?
EDDM submissions must include information such as the mailer's size and weight, the total number of mailpieces, a statement of compliance with mailing standards, and the designated delivery area.
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