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PURCHASING DEPARTMENT 1772 County Services Parkway Marietta, Georgia 300084012 (770) 5288400/FAX (770) 5281154 Mark Kohntopp INTERIM DIRECTOR ADDENDUM No. 1 Sealed Bid # 125663 REQUEST FOR PROPOSAL
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How to fill out transit bus advertising?

01
Decide on your advertising message: First, determine the key message you want to convey to your target audience. This could be promoting a product, announcing an event, or creating brand awareness.
02
Design your advertisement: Create visually appealing graphics and compelling content that will grab the attention of people passing by the bus. Ensure that the design is clear, legible, and aligns with your brand identity.
03
Choose the right bus routes: Research the bus routes and schedules in the area where you want your advertisement to be displayed. Select routes that have high ridership and align with your target audience demographics.
04
Contact the transit advertising agency: Reach out to the appropriate transit advertising agency or the transportation authority that handles the advertising on buses in your area. Inquire about the available advertising options, pricing, and any specific requirements.
05
Determine the duration and placement: Decide on the duration of your advertising campaign and the desired placement on the bus. You can choose from various options such as side panels, rear panels, or interior displays.
06
Submit the necessary paperwork: Complete the required paperwork, including the advertising agreement, artwork specifications, and any permits or licenses that may be necessary. Ensure that you meet all deadlines and adhere to any guidelines provided.

Who needs transit bus advertising?

01
Local businesses: Transit bus advertising can be highly effective for local businesses looking to reach a geographically specific audience. It allows them to target potential customers who are frequently commuting or traveling on public transportation.
02
Event organizers: Whether it's a concert, festival, or conference, event organizers can utilize transit bus advertising to create awareness and drive attendance. It helps them reach a wider audience by promoting their event on buses that traverse different areas.
03
Nonprofit organizations: Transit bus advertising can be a cost-effective way for nonprofit organizations to promote their cause or raise awareness about their initiatives. It provides them with an opportunity to reach a large and diverse audience in a specific region.
04
Government agencies: Local and state government agencies can utilize transit bus advertising to disseminate important information, such as public health announcements, community programs, or transportation initiatives. It helps them communicate directly with the public.
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National brands: Large national brands often utilize transit bus advertising as part of their overall marketing strategy. It allows them to reinforce their brand presence, increase visibility, and enhance brand recognition among a wide range of consumers.
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Transit bus advertising is a form of out-of-home advertising that targets passengers on public transportation vehicles.
Transit agencies or companies that operate buses for advertising purposes are required to file transit bus advertising.
Transit bus advertising can be filled out by submitting a detailed proposal to the transit agency or company overseeing the bus advertising program.
The purpose of transit bus advertising is to reach a captive audience of passengers on public transportation and promote products or services.
Information such as the advertiser's contact information, proposed ad content, duration of ad placement, and payment details must be reported on transit bus advertising.
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