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MARKETING Department Wharton School THE UNIVERSITY OF PENNSYLVANIAMKTG 271/771401Fall 2019 MODELS AND TOOLS FOR MARKETING TACTICS AND STRATEGY Course Syllabus and Schedule (Version: 8/25/2019)THIS
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The marketing department at a university is responsible for promoting the institution's programs, enhancing its brand image, and increasing student enrollment through various marketing strategies and campaigns.
Typically, the marketing department staff, including marketing managers and coordinators, are responsible for filing reports related to marketing activities, campaigns, and their outcomes.
Filling out marketing department reports usually involves gathering data on marketing initiatives, analyzing performance metrics, and documenting strategies and results according to the university's reporting format.
The purpose of the marketing department at a university is to attract prospective students, engage with current students and alumni, promote the university's values and offerings, and enhance its visibility within the educational landscape.
Reports generally include data on marketing campaigns, budget expenditures, audience engagement metrics, enrollment statistics, brand awareness measures, and any feedback concerning marketing initiatives.
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