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AFFIRMATIVE FAIR HOUSING MARKETING PLAN (AF HMP) EO/FH STATEMENT AND BOSTON FAIR HOUSING COMMISSION APPROVAL I, Walter Ramos, President of Rogerson Communities (Sponsor, Developer, Management & Marketing
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How to fill out affirmative fair housing marketing

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To fill out affirmative fair housing marketing, follow these steps:
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- Start by identifying the target audience for your marketing campaign.
03
- Conduct research on fair housing laws and regulations applicable to your location.
04
- Create a marketing plan that includes strategies to reach a diverse audience.
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- Develop advertising materials that comply with fair housing guidelines, avoiding discriminatory language and imagery.
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- Advertise your housing opportunity through various channels, such as online listings, newspapers, and community bulletin boards.
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- Implement a tracking mechanism to assess the effectiveness of your marketing efforts.
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- Make adjustments to your marketing strategy as needed based on the results of your tracking and feedback from potential applicants.
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- Continuously educate yourself and your team on fair housing principles to ensure compliance.
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- Document your compliance efforts for future reference and potential audits or inquiries.

Who needs affirmative fair housing marketing?

01
Any individual or organization involved in renting or selling housing, including property owners, landlords, real estate agents, property managers, and developers, needs affirmative fair housing marketing. It is essential for promoting equal housing opportunities, preventing discrimination, and ensuring compliance with fair housing laws.
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Affirmative fair housing marketing refers to strategies and actions taken to promote equal housing opportunities irrespective of race, color, religion, sex, handicap, familial status, or national origin. It aims to attract a diverse range of prospective tenants or buyers to housing units.
Entities involved in the sale or rental of housing, including developers, real estate companies, and public housing authorities, are typically required to file affirmative fair housing marketing plans.
Filling out an affirmative fair housing marketing plan generally involves providing detailed descriptions of marketing strategies, outreach efforts, and how the entity plans to ensure compliance with fair housing laws. Specific forms and guidance may be provided by local housing authorities.
The purpose of affirmative fair housing marketing is to ensure that all individuals have equal access to housing opportunities and to prevent discrimination in housing practices.
Affirmative fair housing marketing reports typically require details about the marketing strategies to be employed, specific outreach efforts to underrepresented populations, demographics of the target audience, and timelines for implementation.
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