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A RESEARCH PAPER
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PERCEPTUAL MAPPING OF DIVYA BHASKAR VISIT OTHER LEADING VERNACULAR
DAILIES
ABSTRACT
Divya Bhaskar, a name that was alien to the Amravati readers 8 years back, has come a long way
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How to fill out perceptual mapping of divya

How to fill out perceptual mapping of divya
01
To fill out the perceptual mapping of divya, follow these steps:
02
Identify the variables: Determine the key attributes or characteristics that you want to include in the mapping. These could be price, quality, features, etc.
03
Determine the scale: Decide on the scale or rating system that you will use to plot the variables. Common scales include numerical scales or Likert scales.
04
Collect data: Gather information or data on how customers perceive Divya's products or services for each variable. This could be done through surveys, interviews, or observations.
05
Plot the data: Using the determined scale, plot the data points on a mapping grid or chart. Each variable will have its own axis, and the data points will be plotted accordingly.
06
Analyze the results: Interpret the patterns or trends that emerge from the mapping. This can help identify Divya's positioning in the market and understand how customers perceive their offerings.
07
Take action: Based on the insights gained from the mapping, make strategic decisions to improve Divya's positioning, address any gaps, or capitalize on opportunities.
08
Monitor and update: Continuously monitor and update the perceptual mapping as customer perceptions change or new variables become relevant.
Who needs perceptual mapping of divya?
01
Perceptual mapping of Divya is useful for:
02
- Divya's marketing team to understand how their products or services are perceived by customers in comparison to competitors.
03
- Divya's product development team to identify potential areas for improvement or differentiation in their offerings.
04
- Divya's sales team to determine the target market segments and customize their selling strategies.
05
- Divya's management to make informed decisions regarding branding, pricing, and positioning in the market.
06
- Divya's competitors to analyze their own positioning in relation to Divya's positioning and identify opportunities for competitive advantage.
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What is perceptual mapping of divya?
Perceptual mapping of Divya is a technique used to visually display the perceptions of customers or target market towards a particular brand, product, or service.
Who is required to file perceptual mapping of divya?
Companies or organizations that want to understand how customers perceive their brand or product would be required to file perceptual mapping of divya.
How to fill out perceptual mapping of divya?
Perceptual mapping of Divya can be filled out by conducting surveys or interviews with customers to gather perceptions, and then plotting the data on a graph to create the mapping.
What is the purpose of perceptual mapping of divya?
The purpose of perceptual mapping of Divya is to identify where the brand or product stands in relation to competitors, understand consumer preferences, and guide marketing strategies.
What information must be reported on perceptual mapping of divya?
The information reported on perceptual mapping of Divya would include customer perceptions, brand positioning, competitors' positioning, and potential market opportunities.
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