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JANUARY 2020BUILDING A
CREATIVE STRATEGY
VIDEO TESTING by Wiki Contestable of Contents
Authors Preface. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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How to fill out creative strategy
How to fill out creative strategy
01
Start by clearly defining your target audience and their interests, demographics, and behaviors.
02
Identify your campaign objectives and goals. What do you want to achieve with your creative strategy?
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Conduct thorough market research to understand your competitors and industry trends.
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Develop a unique selling proposition (USP) that differentiates your brand from competitors.
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Craft a compelling brand message that resonates with your target audience.
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Choose the appropriate media channels to reach your target audience effectively.
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Create a captivating visual design that reflects your brand identity.
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Develop a persuasive call-to-action that encourages your audience to take the desired action.
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Test and iterate your creative strategy based on data and feedback from your target audience.
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Continuously monitor and optimize your creative strategy to maximize its effectiveness.
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01
Businesses that want to build a strong brand presence and differentiate themselves from competitors.
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Non-profit organizations aiming to raise awareness and drive donations.
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Any organization or individual that wants to effectively communicate their message and engage their target audience.
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What is creative strategy?
Creative strategy is a plan or approach used by companies to develop creative and innovative marketing campaigns to achieve specific goals.
Who is required to file creative strategy?
Marketing departments or advertising agencies are typically responsible for filing creative strategy.
How to fill out creative strategy?
Creative strategy is filled out by outlining the target audience, messaging, channels to be used, and objectives of the marketing campaign.
What is the purpose of creative strategy?
The purpose of creative strategy is to guide the development of marketing campaigns and ensure they are aligned with the overall business goals.
What information must be reported on creative strategy?
Creative strategy must include details such as target audience, messaging, creative concepts, media channels, and budget allocation.
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