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CITY OF BLOOMINGTON COMMITTEE OF THE WHOLE MEETING NOVEMBER 20, 2017City Logo Design Rationale The symbol for the City of Bloomington is multifaceted in its visual and conceptual approach. Visually
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How to fill out city logo design rationale

01
Start by researching the city's history, culture, and unique characteristics that can be represented in the logo.
02
Determine the key elements that should be included in the logo, such as landmarks, icons, or symbols that are significant to the city.
03
Develop a clear and concise rationale for each element chosen, explaining why it is relevant and how it represents the city's identity.
04
Consider the target audience and the intended message of the logo design rationale. Tailor the language and tone to effectively communicate with stakeholders.
05
Use a logical and organized structure to present the rationale, using bullet points or numbered lists to break down each point.
06
Include any research, references, or supporting evidence to strengthen the rationale and validate the design decisions.
07
Review and revise the rationale to ensure it is coherent, persuasive, and aligns with the overall goals of the city's branding or marketing strategy.
08
Present the completed city logo design rationale to the relevant stakeholders, such as city officials, marketing teams, or design committees, for their input and approval.

Who needs city logo design rationale?

01
City governments and municipalities who are developing or rebranding their visual identity.
02
Graphic designers or design agencies working on city logo design projects.
03
Marketing professionals involved in promoting the city's image and attracting visitors or investments.
04
Stakeholders, such as residents, businesses, and community organizations, who have a vested interest in the city's branding and identity.
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City logo design rationale is the explanation behind the design choices made for a city's official logo.
City officials or design team responsible for creating the city logo are required to file the design rationale.
City logo design rationale can be filled out by providing detailed explanations for the design elements chosen, the symbolism behind them, and the intended message of the logo.
The purpose of city logo design rationale is to document and explain the reasoning behind the design choices, ensuring transparency and understanding for stakeholders.
Information such as design elements used, symbolism, intended message, target audience, and any design research conducted must be reported on city logo design rationale.
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