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PORTLAND HIGHLAND GAMES AD INSERTION ORDER All Ad Space Reservations & Camera Ready Ads DUE: May 15, 2013, Camera Ready Materials DUE: June 1, 2013, Advertiser Name: Organization/Business Name (if
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How to fill out a program ad insertion order:

01
Identify the campaign details: Start by providing the necessary information about the ad campaign, such as the campaign name, start and end dates, target audience, and any specific requirements or goals.
02
Specify ad placement: Indicate the desired ad placements, whether it's a specific website, social media platform, mobile app, or a combination. Include details about the ad sizes, formats, and positions (e.g., above the fold, sidebar, in-stream, etc.).
03
Determine ad scheduling and frequency: Outline the desired schedule and frequency for the ad placements. Specify the times and days of the week when the ads should run and indicate any specific frequency capping or rotation requirements.
04
Set pricing and budget: Specify the pricing model for the ad campaign, whether it's cost per click (CPC), cost per impression (CPM), or any other agreed-upon metric. Determine the budget allocation for the campaign and outline any budget constraints or limitations.
05
Provide creative assets: Include instructions for submitting the ad creative assets, such as images, videos, or HTML code. Specify the required file formats, sizes, and any additional specifications, ensuring that the creative assets comply with the platform's advertising guidelines.
06
Define targeting and segmentation: Specify the targeted audience demographics, such as age, gender, location, interests, or any other relevant criteria. If available, provide any audience segmentation requirements or targeting options offered by the advertising platform.
07
Review terms and conditions: Include any contractual terms and conditions related to the ad campaign. This could involve payment terms, cancellation policies, or any other important legal aspects. Ensure that both parties agree to the terms before proceeding.

Who needs program ad insertion order?

01
Advertising agencies: Advertising agencies use ad insertion orders to clearly communicate campaign details between their clients and media partners. It ensures that everyone is on the same page regarding the campaign parameters, timing, and costs.
02
Media companies: Media companies rely on ad insertion orders to formalize agreements with advertisers and agencies. It provides a structured document that outlines the ad campaign's specifications, ensuring compliance and smooth execution of the campaign.
03
Advertisers: Advertisers benefit from ad insertion orders as they can clearly define their campaign requirements and expectations. It serves as a written agreement between the advertiser and the media partner, ensuring that the desired ads are delivered to the intended target audience.
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The program ad insertion order is a document outlining the placement of advertisements within a specific program or content.
Any organization or individual responsible for coordinating ad placements within a program is required to file a program ad insertion order.
You can fill out a program ad insertion order by providing details such as ad placement schedule, target audience, ad content, and payment terms.
The purpose of a program ad insertion order is to ensure that advertisements are placed correctly within a program to reach the desired audience.
Information such as ad placement schedule, target audience demographics, ad content, and payment terms must be reported on a program ad insertion order.
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