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The University of AkronIdeaExchange@UAkron Honors Research Projects Dr. Gary B. and Pamela S. Williams Honors CollegeSpring 2018Media Kit and Collateral for Haven of Rest Cheyenne Gerard cag111@zips.uakron.eduPlease
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A media kit and collateral is a collection of promotional materials, such as press releases, fact sheets, and images, that provide information about a company, product, or campaign to the media and potential customers.
Organizations, brands, or companies that are launching a new product, service, or campaign typically need to file a media kit and collateral.
To fill out a media kit and collateral, you should include essential information such as company background, product details, key messages, high-quality images, and contact information for media inquiries.
The purpose of media kit and collateral is to provide journalists and influencers with accessible and comprehensive information that can aid in the coverage of the company or its products.
Information that must be reported includes company overview, product features, pricing, testimonials, press releases, and contact information.
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