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Graphic Standards Manual A guide to branding & corporate identity:The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850b r i s t o l c h an m b e r. o r g Bristol Chamber

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What is a guide to branding?

A guide to branding is a document that outlines the specific guidelines and standards for how a company should present itself to the public in terms of visual identity, messaging, and overall brand reputation.

Who is required to file a guide to branding?

Any company or organization that wants to maintain consistency and alignment in their branding efforts is encouraged to create and file a guide to branding.

How to fill out a guide to branding?

To fill out a guide to branding, companies should include information on brand messaging, logo usage, color palette, typography, and any other visual elements that define their brand.

What is the purpose of a guide to branding?

The purpose of a guide to branding is to ensure that all marketing and communication efforts are consistent and in line with the company's brand identity, ultimately helping to build brand awareness and reputation.

What information must be reported on a guide to branding?

A guide to branding should include details on brand values, target audience, brand voice, visual elements, brand positioning, and any other relevant information that helps define the company's brand identity.

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