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BBR Brazilian Business Review ISSN: 1807734X bbronline.com.BR ESCAPE Business School Brazil Calendar de Farias, Salome Internal Marketing (IM): a literature review and research propositions for service
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In summary, filling out a literature review involves conducting a comprehensive literature search, critically evaluating sources, organizing the review, and analyzing the literature. Literature reviews are valuable for researchers, students, professionals, and grant writers to support their own research, stay informed, and provide a foundation for their work.
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A literature review is a comprehensive analysis and summary of published research on a particular topic.
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Researchers, academics, and students undertaking a research project are typically required to file a literature review.
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To fill out a literature review, one must conduct a thorough search of relevant literature, summarize key findings, and analyze the existing research.
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The purpose of a literature review is to provide a background and context for a research project, identify gaps in current knowledge, and support the rationale for the study.
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A literature review should include a summary of key findings, analysis of the research, and references to the sources cited.
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