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BBR Brazilian Business Review ISSN: 1807734X bbronline.com.BR ESCAPE Business School Brazil Calendar de Farias, Salome Internal Marketing (IM): a literature review and research propositions for service
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How to fill out a literature review:

01
Start by identifying your research topic or question. This will help guide your literature search and ensure that you gather relevant sources for your review.
02
Conduct a comprehensive literature search. Utilize academic databases, libraries, and other reliable sources to find relevant publications, articles, books, and research studies related to your topic.
03
Read and evaluate the sources you have gathered. Critically analyze each source, considering the credibility and relevance to your research question. Take notes on key findings, methodologies, and arguments presented in the literature.
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Organize your literature review. Create a clear structure for your review, such as organizing your sources chronologically, thematically, or by research methodology. This will help you present a coherent narrative and arguments in your review.
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Write a clear introduction that explains the purpose and scope of your literature review. It should provide background information on your topic and highlight the key themes or gaps in the existing literature.
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Discuss the main findings and arguments of the literature you reviewed. Summarize the key points and provide critical analysis or interpretation of the literature.
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Identify any gaps or limitations in the existing literature. Highlight areas where further research is needed or where contradictions exist in the current knowledge base.
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Conclude your literature review by summarizing the main findings, reiterating the importance of your research question, and suggesting avenues for future research.

Who needs a literature review:

01
Researchers and scholars: Literature reviews are essential for researchers and scholars to understand the existing research landscape, identify gaps in knowledge, and build a foundation for their own research.
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Students: Literature reviews are often required as part of academic assignments, such as research papers, theses, or dissertations. Students need literature reviews to demonstrate their understanding of the existing literature on a given topic and to support their own research or arguments.
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Professionals and practitioners: Professionals in various fields, such as healthcare, education, or policy-making, may need literature reviews to stay informed about the latest research findings, best practices, and evidence-based approaches in their respective domains.
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In summary, filling out a literature review involves conducting a comprehensive literature search, critically evaluating sources, organizing the review, and analyzing the literature. Literature reviews are valuable for researchers, students, professionals, and grant writers to support their own research, stay informed, and provide a foundation for their work.
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A literature review is a comprehensive analysis and summary of published research on a particular topic.
Researchers, academics, and students undertaking a research project are typically required to file a literature review.
To fill out a literature review, one must conduct a thorough search of relevant literature, summarize key findings, and analyze the existing research.
The purpose of a literature review is to provide a background and context for a research project, identify gaps in current knowledge, and support the rationale for the study.
A literature review should include a summary of key findings, analysis of the research, and references to the sources cited.
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