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Business School of MarketingMARK6102
CREATIVITY, INNOVATION AND CHANGES IN
MARKETING Master of Marketing Core Course
6 IOC (units of credit)COURSE OUTLINE
SEMESTER 2, 2016Part A: Course specific information
Part
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How to fill out creativity innovation and changes
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What is creativity innovation and changes?
Creativity innovation and changes refer to the processes and outcomes of implementing new ideas, improving existing products or services, and adapting to evolving market trends to enhance productivity and competitiveness.
Who is required to file creativity innovation and changes?
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The purpose of creativity innovation and changes is to document and assess the impact of new ideas or modifications on an organization’s performance, ensure compliance with relevant standards, and foster a culture of continuous improvement and adaptability.
What information must be reported on creativity innovation and changes?
Information that must be reported includes the description of the innovation or change, objectives, implementation strategy, expected benefits, potential risks, and any necessary financial projections or resource allocations.
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